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From the charcoal trade to a branded vision.
A founder who has already operated in this exact trade — not a theoretical outsider.
A founder who has already operated in this exact trade — not a theoretical outsider.
"We're not building another coal business. We're building India's first organized, premium wooden charcoal brand."
Background in Yuvraj Industries — a pan-India wooden & iron furniture manufacturing business — bringing hands-on sourcing, materials and operations experience into ANGARAA.
Started in Jaipur with limited resources — handling procurement, suppliers, deliveries, finance and operations single-handedly.
Not for lack of demand, but because simply supplying charcoal wasn't enough. Used the pause to study the market deeply.
Restaurants, dhabas, hotels, caterers and commercial kitchens all depend on premium wooden charcoal daily — yet the industry remains unorganized and unbranded.
A vision to build India's first organized, technology-enabled, premium wooden charcoal brand — starting in Jaipur.